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–> Lauching of Malaysian Identity Research Website!


Today i officially launch the Malaysian Identity Website! I’ve been working on it for nearly a month. The whole process of learning to get the site up is trilling. But I manage to get it up here!

The website purposes is to investigate how people understand the perceptions of, and potentials for, Malaysian product development. It will focus in exploring communication design and its potential contribution to such developments. It will also explore the relationship between communication design, branding processes, cultural identity and product development.

The central of this research include the cultural implications in the process of creating Malaysian product, locally and internationally. This study intends to contribute to contemporary discussions about the cultural engagement and its implication in branding practices and their impact on countries and local industries.

That’s it, and one more thing, very
This is a research site. All the post and information from this site can be use in my PhD research. It under copyright of RMIT University and CreativeComments2006.

Malaysian Fruits


Durio zibethinus – a.k.a. Civet Fruit

Having one of the most pungent odors of any fruit in the world, the durian is either scorned or adored. Many regale its nutty, caramel tasting flesh, calling the durian the king of all fruits. Others will not go near it, for the intense odor, often overwhelmingly noxious, destroys any chance at enjoying the flavor. Flavor is sometimes described as a unique blend of nuts, spices, banana, and onions mixed together. Fruit is very large, sometimes over one foot long, and is covered in sharp, hard spikes. In Malaysia, most hotels will banned any visitors to bring in durian to the room. Usually you will see this sign at the entrance of the hotel.


Nephelium lappaceum

The rambutan, is a fruit considered exotic to people outside of its native range. To people of Malaysia, Thailand, the Phillippines, Vietnam, Borneo, and other countries of this region, the rambutan is a relatively common fruit the same way an apple is common to many people in cooler climates. This may change for the rambutan over time as availability and distribution improve. The clear white flesh similar to lycee have a sweet taste and yet watery. In French, rambutan is called -ramboutan or ramboutanier and in Dutch, ramboetan. Note that the hairy skin is not to be eaten. If you interested to know more about rambutan and how to open the skin this website might comes handy –


Garcinia mangostana – a.k.a Mangosteen

The mangosteen grows on small trees native to tropical Malaysia. The mangosteen has a tough, leathery purple rind that encloses white fruit segments. The flesh is juicy, sweet and slightly tart. The mangosteen is ripe when its outer skin is slightly soft to the touch and its purple color is fully developed. Ripe mangosteens keep well for 3 to 4 weeks in storage at 40 to 55 F (4.44-12.78 C). Longer periods cause the outer skin to toughen and the rind to become rubbery; later, the rind hardens and becomes difficult to open and the flesh turns dry.




Is it a need to brand the country?

Is it really a need to brand the country? What will be the outcome of this? What are the things that we aim to achieve from this process? What will be the impact of branding the country. And what will be next? Branding the nation. Or perhaps it is now. Branding according to the New Oxford American Dictionary, 2nd Edition is an identifying mark burned on livestock or (esp. formerly) criminals or slaves with a branding iron.In this contexts branding is to identify the certain things about the country. Or to project certain ideas of what the country is?

Wally Olins (2000) chairman of the branding consultancy Saffron in London and Madrid, warns that sometimes this idea of branding places is does work, but the relationship between the product and place branding is by no means simple. While there may be similarities between product and place brands, “the idea of nation as a brand is a very big mistake’.

What If?

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–>What if….just to fly free with our imagination….

What if the Malaysian brands/products have the elements of Malaysian Identity? Can the product successully promote Malaysia? Can the product fly out of Malaysia and fly back witth lots of message from others who wants to know Malaysia?

Just for a minutes let us just imagine if the product is the pigeon, and the pigeon was in the colors of Malaysian Flag or with the image of Petronas Twin Tower. Can people identify that this pigeon represent Malaysia?
malaysian pigeon.jpg

Illustration by Nurul Rahman