Focus on locus!

Labsome Studio

This research is driving me insane! I need to narrow it down. At some point I can’t see where I’m heading from here. Why am I doing this research? Who and what is it for? This questions also drives me crazy. Am I trying to create a future Malaysian Identity (which I did not intented too, or is this where I’m heading to?) or analyzing Malaysian Identity through past ( sounds more realistic )?

For a start I re-arranged the ad and images. Put them as in time line from 1957 to 2007. My time line works between 10 years. I found fews catagories while separating them. There are economy, social, environment and culture appear in the images.

What does it trying to say? What are the things that are not visible in these images and how do these meaning relates to the images?


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Informing through design!

If you’ve been in Kuala Lumpur, Malaysia, I’m pretty sure you once used this LRT ticket. It’s very interesting to see how the visual helps to communicate the information through design. We use to have a paper ticket that obviously we will throw it away after using it, but with this new LRT tickets, it won’t allow you to take it back home with you. You need the ticket to enter and to use the LRT transport, then after using it you need it to be able to go out from the station. Without the these ticket, you can’t go out. Ont the ticket itself (as you can see below), it have the ma of the LRT station. So the user can refer it back regularly. Donald A.Norman in his fantastic book called The Design of Everyday Things (DOET) wrote a lot about design ‘human-centered design’ and how design should be functional not only because its looks and presentation.

LRT Tickets in Kuala Lumpur (KL)

Metro Bus Tickets in (KL)

Designer’s contribution

The last time I wrote, I did questioned the designers role and contribution in the societies. Last week, in Melbourne, between the period of election time, there’s many of demonstration going around the Melbourne CBD. It’s amazing to see how many design have been created to visualized the ideas. I believe designers does play important roles in communicating the main ideas to the public through their creation. How can this situation communicate without the visual?

War on Nuclear in front of the Melbourne State Library.


Copyright, tag line and words is also important to be clear and be able to create ‘noise’. What is the ‘noise’? Regarding to Frascara (2004) ‘Noise’ is any distraction that appears between the information and the public, thereby interfering with, distorting, obliteration, or hiding the message. In the case of communication design, noise can appear at the purely visual level, because of the elements or techniques that obscure the visibility of the stimuli presenting the information. It can also be caused at a semantic level, when the logic of the message does not match the cognitive culture of its intended audience.


Noise can exist in the channel (medium), the code (language), or the form (aesthetic or style). Noise is created by irrelevant information, obliterating elements, or poor technical quality. The consequence of noise can range from lack of clarity to the total incomprehensibility of a message.