A new trend in design: just use post-it!

Yes, no doubt it is attractive, superb and eye catching. An installation arts using 350,000 Post-it to sell the footwear brands. It appeared to be a success branding strategies but there are other concern that can be thought of before this process happen. One interesting comment in the blog from a designer wondering what happen to the post-it notes once the whole installation process ended.. Designers’ dilemma, to waste or not to waste, for the glory and the marketing process.. is there any other option? you tell me..(click on the photos for the link).
(Photo: Melissa, a Brazilian footwear brand, creates a giant time-lapse video using Post-it notes as pixels)