Can Malaysian private and national agencies stop doing logo competition and ask the students to design it? The creation of Logo is the most important part of establishing your company visual identity, it should be thought carefully, and to be designed completely in the whole branding process. If you think this will save some money then wait till years to come and see how much you will spend in rebranding it. Think and take action before its too late. Visual identity represent your brand. Logo can be cheap but it have to be thought carefully. It can be a collaborative project for the whole branding process but not just creating a logo and that’s it. What about the other part of the visual identity creation? Whose going to do it? the clerk?
Pursuit of beauty – fantastic and seductive video construction
Today we (the academic staffs of the School of the Arts) were asked to attend a workshop to teach us on how to work or design an effective presentation. This class is organised by Mr. Zaid Alsagoff from International of Medical University Malaysia. He shows us the latest tools that I found fascinating.
Here I would like to extend Mr. Zaid talk and sharing session about the useful links if you want your presentation to be much more interesting and as they said, create an awesomeness of your presentation.
Useful links:
VideoScribe – http://bit.ly/YXTWvC
Bitly – to shorten your long links to a shorter version
This site is fantastic as it help to shorten an image links that you got from internet to be less messy and shorten it or simplify it.
Try this one and it makes your life
https://bitly.com/shorten/
Padlet – http://www.polleverywhere.com/
Poll Everywhere – http://www.polleverywhere.com/
is a superb tools for a fast response, to get the students to response to a certain topic for the open discussion.
Socrative is a fast tools to do quiz, or forum in the class. This is a great tools for the class exercise and to engage the students to the topic that you want to get the student thinking.
-http://b.socrative.com/
Useful links:
VideoScribe – http://bit.ly/YXTWvC
Bitly – to shorten your long links to a shorter version
This site is fantastic as it help to shorten an image links that you got from internet to be less messy and shorten it or simplify it.
Try this one and it makes your life
https://bitly.com/shorten/
Padlet – http://www.polleverywhere.com/
Poll Everywhere – http://www.polleverywhere.com/
is a superb tools for a fast response,
to get the students to response to a certain topic for the open discussion.
Socrative is a fast tools to do quiz, or forum in the class. This is a great tools for the class exercise and to engage the students to the topic that you want to get the student thinking.
-http://b.socrative.com/
Visual and seduction. Another interesting video to sharpen your understanding of the use of visual construction and how it can influence our way of doing and living in everyday life.
This video is done by the beauty product company by LANEIGE U.S. Besides selling the product, Laneige touch a bit on the idea of seduction and beauty. I also like the way the images and the videos been carefully constructed here. So here it is a video worth to be shared, not for the selling of the product or for the sake of the advertising but for the love of design. Funny, as much as it is a seductive video and I can see that it will be selling well the product, after the understanding the idea of construction and deconstruction, examining it and breaking it layers by layers, the video is now less seductive for me.
Designing book is no joke. It’s a serious business.
I would like to share few more interesting talks by Chip Kidd, an American book author and book designers. His talk in Ted is a fantastic performance, which I think he have made a point that design is not only about designing the actual piece of design, such as book cover but also about how do you get the message around – communication skills. In his talk, Kidd have shown the audience that designing the book, book cover and the content layout is not a joke. In fact it is a real serious business and need a lot of understanding about book before you start designing.
Translated Do Good Design in Bahasa Malaysia by Zainurul Rahman 2013
This is a limited version. Please contact the author if you interested in purchasing one at zainurulrahman [at] gmail.com
GOOD Nation Branding
This topic have come to my interest since 2006, when I learn about the country branding from Simon Anholt. I thought at that time, and was heavily driven by the idea that branding can help to improve any country. But then after a long time researching and reading about branding the good, the bad and the ugly, I come to realised that branding might be the wrong choice to take in promoting the country. So then I stop giving my pro opinion about how a country should take that role.
But this year I have came to view an interesting turn by Simon Anholt. I guess we can say that he have seen a lot and might be agree with me that branding in many ways might provide damage than improved. So he started again in different path. I like this path. To see how branding can be taken differently, to provide good to the others, and to do good to the others. Remind me of a good friend of mine David Berman’s book Do Good Design, which I have translated in Bahasa Malaysia in 2013.
Now this is the idea: Good Country vs Bad Country? Is that really that simple? You just have to listen to Anholt’s talk and think about it. Here are some captions of his talk.
“This is about the government and the people, the culture, and the good practice.” The Good Country Index – The Good Country.org. “Enough hearing about competitive country, prosperous, happy country. Because at the end it is still selfish”
This is a very interesting talk by Simon Anholt.
“Anyone should ask about being good? Is that the behaviour of a good country? ”
“I want to live in a good country and I so so hope that you would do too”….
Filmed June 2014 at TEDSalon Berlin 2014