Day: 22 August 2006

Malaysian slowly promoting Malaysian products around the world. Malaysian product has been known for the quality and cross-cuture base. But did Malaysian product represent Malaysia? Does it have the Malaysian element in it? Just by looking at Malaysian Brand people would think of Malaysia without to know anything about the product or the brand.

Did Malaysian product has it implimentation of culture and identity? When the design team design the whole branding process, did they think about representing the country through this? The process of designing the whole product from the stretch to the end-product, does it have the Malaysian elements in it? Did the design team apply the Malaysian element in the process of creating Malaysian Brand such as Petronas, Proton, Malaysian Airlines (MAS) and others? Here are several of Malaysian National Brand.

Malaysian is quite well-known country, although Malaysian brand is globalising around the world, but it don’t actually represent the Malaysian Cultural and National Identity in it. The process of designing the whole product from the stretch to the end-product, does it have the Malaysian elements in it? Did the designers apply the Malaysian element in designing Malaysian Brand such as Petronas, Proton, Malaysian Airlines (MAS) and others?

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I realise that it’s hard to define the identity, expecially if it’s is an identity that is evolved, constantly change because of three main different culture changes and developing. Well perhaps I could argue that is identity, and evolving is part of creating identity. May be that is why it is so hard to define Malaysian Identity? I’ve been trying to identify what is Malaysian Identity, perhaps we all shares bit and pieces from everybody.

Then from that point, we start to change and mix with each other culture and tradition, then we create our own identity. How about that? May be not, I’m still in the process of finding what is Malaysian Identity, ‘Malaysian Truly Asian?’, but it’s a long process of finding. I will regularly write in this blog about my finding. Till then, I will continue my journey!