I haven’t been writing for sometime in this blog. I’ve been busy gathering information about DECONSTRUCTION in Graphic Design for my research. The intention to look deeper in this area rise after my presentation in the group meeting. I thought why not, after I didn’t have enough knowledge about this.
Part of the proposal from the group to help in my research, is to look at my collections of advertisement and make a visual analysis out of it. Before I even go near deconstruction I was asking myself, what is visual analysis? So I read and read and read… I came around names like Ellen Lupton, Ric Poynor, some really interesting essay on reproductions of the productions by Althusser (recommended by Neal, thanks), the punk era, Reid the sex pistol graphic designer and more..I could go on. I have to admit I did enjoy digging in this areas under the umbrella of deconstruction. Now the visual analysis…where do I start?
Well, I thought after getting all sort of information from reading and visual inspired of deconstruction I should reconstruct something. I started with one of the add I have. I started with what I understand with the idea of deconstruction, which is to pull out different elements from the constructed adds and reconstruct it with my critical ideas. In other words is the action of putting theoretical text verbose and sought ways to simplify these ideas into graphic form. (Paynor, R. in No More Rules on deconstruction). In 1960’s, designers and artists used and scissored headlines from establishment newspapers and put an attempted to ‘detourne’ the media – to ‘turn it back on itself’ by applying its communications in new contexts.
As for the posters I created based of the Celcom add August 2007, and I have to admit it does have political response in it. Celcom add from my point of view contained an ethnic issues. The guy holding the flag seem Indian or Malay-Indian to me, of course for other people outside of Malaysia will argue the race of that person. Political issues – The questions are what’s the add is telling us and why chose a specific race as a leading person? In the background of the add there’s the youth..little children running following the leading, this contain an issues of nation building, are we creating an image of Malaysia for our future generation?
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Where are we heading?
This work is licensed under a
Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License.