This topic have come to my interest since 2006, when I learn about the country branding from Simon Anholt. I thought at that time, and was heavily driven by the idea that branding can help to improve any country. But then after a long time researching and reading about branding the good, the bad and the ugly, I come to realised that branding might be the wrong choice to take in promoting the country. So then I stop giving my pro opinion about how a country should take that role.<\/p>\n
But this year I have came to view an interesting turn by Simon Anholt. I guess we can say that he have seen a lot and might be agree with me that branding in many ways might provide damage than improved. So he started again in different path. I like this path. To see how branding can be taken differently, to provide good to the others, and to do good to the others. Remind me of a good friend of mine David Berman’s book Do Good Design, which I have translated in Bahasa Malaysia in 2013.<\/p>\n
Now this is the idea: Good Country vs Bad Country? Is that really that simple? You just have to listen to Anholt’s talk and think about it. Here are some captions of his talk.<\/p>\n
“This is about the government and the people, the culture, and the good practice.” The Good Country Index – The Good Country.org. “Enough hearing about competitive country, prosperous, happy country. Because at the end it is still selfish”<\/p>\n
This is a very interesting talk by Simon Anholt.<\/p>\n
“Anyone should ask about being good? Is that the behaviour of a good country? ”
\n“I want to live in a good country and I so so hope that you would do too”….<\/p>\n
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Filmed June 2014 at TEDSalon Berlin 2014<\/p>\n